About 1010 World
Good things.
Closer to home.
Foods, drinks and everyday rituals from Asia, brought together with the context that makes them yours.
A considered introduction
A product is the beginning
of a much bigger story.
What goes into it. Who makes it. How people enjoy it. We bring these details together so unfamiliar ingredients and traditions become easier to understand.
1010 World connects that knowledge with the everyday: a first cup, a shared meal, a quieter evening. You choose what fits.
What deserves a closer look.
The questions that guide our edit.
The ingredients.
A clear account of what is in the product, how it is prepared and who it is suitable for.
The people.
The maker, their choices and the particular place or practice behind the product.
The everyday.
A flavour, format or ritual that feels useful in an ordinary day and enjoyable enough to repeat.
The evening ritual
A softer landing.
One cup at a time.
Close the laptop. Put the kettle on. Let a familiar flavour mark the end of your working day.
Find something
that fits your day.
Start with a flavour you love or a moment you would like to make more of.