1010 World Creator Program
Good finds.
Your perspective.
Bring Asian foods, drinks and everyday rituals to an audience that trusts your taste. Create with 1010 World, in a way that feels like you.
A shared interest.
A voice of your own.
We would like to hear from creators who make food and everyday living interesting, useful and personal.
Food, drinks & recipes
You enjoy tasting, preparing and explaining. Your audience comes to you for a recipe to try, a thoughtful comparison or a new flavour to discover.
Everyday living & culture
You explore daily routines, places and the people behind products. You bring your own perspective and make room for honest experience.
There is more than one story to tell.
A few creative starting points from the 1010 World collection. Make the subject your own.
Make the everyday worth sharing.
A morning cup, a new recipe or a favourite pairing. Show your audience how a product fits into a day like theirs.
Follow your curiosity.
Introduce an unfamiliar ingredient through flavour, preparation and your own experience. Give people a useful place to begin.
Tell the story behind it.
Bring the people, places and making process into the picture. Help your audience understand what makes a product distinctive.
Good content starts
with something useful.
Explore our product and editorial library, then discuss the support that fits your proposed collaboration.
A considered selection
Discover Asian foods, drinks and ingredients with a clear place in everyday life. Start with the subjects you already enjoy sharing with your audience.
Context behind the product
Use our ingredient guides, origin stories and preparation ideas to research an angle. For agreed projects, confirm the product details and assets available to support your work.
Room for your own voice
Propose the format that suits your audience, from a recipe or short video to a longer story. Agree the brief together and keep your experience honest.
A clear agreement
Discuss deliverables, timing, compensation and content usage before creating. Samples, fees, commission and other support depend on the project and are confirmed in writing.
Find a way to work together.
Tell us which direction interests you. These are options to discuss, with availability and terms agreed for each collaboration.
Product discovery
Explore a product through tasting, preparation or everyday use. Let us know what you would like to try; any sample arrangement and content expectations are agreed first.
Content collaboration
Pitch a recipe, photograph, video or editorial story. The scope, creative brief, fee if applicable and usage rights are agreed before production.
Affiliate promotion
Express interest in sharing products through a tracked link or code. Where this is offered, commission, eligible sales, tracking and payment terms are agreed before promotion begins.
An ongoing relationship
Suggest a series or a longer-term collaboration around a shared theme. We can explore the fit through a focused first project.
From an introduction
to a first collaboration.
A clear starting point, with room to shape the idea together.
Introduce yourself
Share your channels, audience and the kind of content you enjoy making. A public profile and a short idea are enough to start.
Explore the fit
We review your introduction against the collection and available opportunities. If there is a potential match, the team can follow up by email.
Agree the details
Confirm the products, deliverables, schedule, compensation and permissions in writing. An application alone does not create a partnership.
Create & learn
Make the agreed content, share it with the appropriate partnership disclosure and review the response together.
Before you apply.
The practical details behind a good first conversation.
Do I need a large following?
Share your current audience size and a representative piece of work. We consider the relevance and quality of your content alongside your reach; acceptance depends on the opportunity.
Can I apply from outside Asia?
Tell us where you are based and where your audience lives. Product availability, delivery destinations and campaign scope determine which collaborations are possible.
Are products or payments guaranteed?
No. Applying does not guarantee acceptance, samples, paid work or earnings. Any product support, fee or commission is confirmed for the specific collaboration.
Do I need to buy something to apply?
No purchase is required to submit an introduction. Any product arrangements for a future project are discussed separately.
Can I create in English or Chinese?
You can introduce yourself in either language. Tell us which languages you create in and the audience you would like to reach.
What happens after I submit?
Your introduction is saved for the team to review. If there is a potential fit, we can contact you using the email you provide. There is no guaranteed response time or offer.
What would you
like to share?
Tell us about your audience, your perspective and an idea you would enjoy bringing to life.