The ingredient library
Purple Carrot
A colourful carrot with a crisp texture and a gently sweet, earthy character. The colour inside varies by variety.
Purple outside. A variety of centres.
Purple carrots are carrot varieties with purple outer colour; some have an orange centre, while others are purple through more of the root. The cut surface is one expression of a variety, not a promise about every carrot. PURPLE VISION brings purple carrot together with blueberry, goji and apple.
Find your format.
Fresh root
Slice, grate or cook a purple carrot as your recipe directs. Texture changes with preparation.
Juice or puree
A prepared carrot ingredient has its own texture and concentration. Check the product description.
Fruit and vegetable blend
The finished colour and flavour depend on all ingredients and their preparation.
A place to start.
Check the root
Choose firm carrots and inspect for decay or major damage. Remove leafy tops before storing fresh roots.
Wash and cut
Rinse under running water and scrub gently. Trim the ends and slice or grate for your chosen preparation.
Try one small change
Use it in a familiar carrot dish, or choose a ready-to-drink blend. Notice texture and flavour as well as colour.
Look beyond the colour
Colour varies by carrot variety and preparation. Read the ingredient list to understand how purple carrot fits into the full fruit-and-vegetable blend.
What to look for.
Know the variety
A purple skin does not guarantee a purple core. Use the supplier description to understand the variety.
Keep roots fresh
Refrigerate fresh carrots and avoid letting them dry out. Store prepared products as labelled.
Read the ingredient list
Check how purple carrot is named and what else is in the formulation.
Find a moment for it.
Bring the ingredient into an ordinary part of your day.
Explore products with purple carrot.
Read the full ingredients and preparation details on each product.
Keep exploring.
Small berries with a sweet-tart flavour. Enjoy their texture fresh, or explore the different character of cooked fruit and prepared blends.
Small red berries with a familiar place in soups, drinks and pantry jars. Start with the fruit and the format you have.
Crisp fruit, mellow sweetness and a bright finish. A familiar starting point for food and fruit blends.

